What Should Realtors Include in a Listing Media Package?

Every listing needs media. The question is which services are worth adding and which ones can wait. Here is a straightforward guide to building the right listing media package for different property types.

Start With Photography — Every Time

Professional listing photos are the foundation. They appear on MLS, Zillow, Realtor.com, social media, and marketing materials. No listing should go live without professional photography. It is not optional — it is the baseline.

When to Add Drone

Add drone photography when the property has a notable lot, backyard, pool, outbuildings, acreage, water access, or when the neighborhood context adds to the story. Even a single overhead shot can communicate lot size and layout in a way that ground photos cannot.

When to Add Listing Video

Listing video makes the most sense for mid-to-upper price range homes, properties with a unique layout or standout features, and any listing you plan to promote on Instagram, Facebook, or YouTube. Short-form Reels cuts from listing video perform well on social media.

When to Add Floor Plans

Floor plans are a strong add-on for larger homes, homes with unusual layouts, and any listing where out-of-town or relocation buyers are likely. They reduce uncertainty and help buyers feel confident about layout before scheduling a showing.

When to Add Virtual Twilight

Virtual twilight is a good choice for listings with strong curb appeal where a dramatic hero exterior image would stand out in MLS and on social. It is significantly more cost-effective than scheduling a real twilight shoot.

A Simple Framework

Entry-level listing: Photos only. Mid-range listing: Photos + drone. Upper-range or social media-heavy listing: Photos + drone + video. Larger or unique home: Add floor plan. Any listing where curb appeal is a selling point: Add virtual twilight.